Dewar's Appreciation Week

Dewar's brand is attach to Bacardi.For more than 160 years,they insist on producing most mellow Scotch Whisky. Now, Dewar’s has become one of the 5 most famous Scotch Whisky brand in the world and the most best-selling Scotch whisky in the United State.Only in 2006, Dewar’s acquired 24 fine quality medals,obtaining their sustained rewarded tendency. Now, dewar’s has acquired over 200 awards.
The world whiskey market changes with each passing day, in order to keep up with changes in the market, maintain market leadership position, Dewar's must constantly review the past activities on the basis of a positive initiative and enterprise. Whiskey Appreciation Week is a large-scale innovative activities in this purpose. We believe that through this unique way of transmitting information to consumers will help to reshape the market position of whiskey, making it the spirits of the choice of consumers.
Project
Bacardi think the Chinese market is very important, so they decided to start the Dewar’s Institute of Whiskey in Shanghai ,and will have a tour at more Chinese cities . The Dewar’s Whiskey World Tour originate in China is a huge investment in the Chinese market, Holding the Whiskey Appreciation Week in China's major cities confirmed our commitment to the Chinese market.
The Institute will have a tour in world’s 20 cities. In China, it is sucessfully held in Shanghai, Beijing, Guangzhou, Chengdu success in 2007, one after another came to Nanjing, Shenzhen, Chongqing and other cities in 2008-2009.
Dewar’s Whiskey Appreciation Week is a customized mobility class, it will have a tour in more than 20 cities worldwide, Aimed at helping worldwide consumers learn more about the the Scotch whiskey as wella as Dewar brand.
Generally speaking, whiskey appreciation course is an educational curriculum to guide people to smell and taste of the whiskey. Dewar’s whiskey appreciation week carried out a thorough reformation and rose it to be art. 270 degrees audio-visual system around the room create a modern multi-media cinema classroom, the virtual host have a real-time dialogue and interaction with present brand ambassador, leading people to be personally on the scene to feel Scotland customs and long history, understanding the Dewar’s heritage of the brand. In this way, people learn how to smell and taste whiskey; at the same time people also have the opportunity to mix their own whiskey.
The specific arrangements of the Dewar’s Whiskey Appreciation Course :
First is a cocktail party. When participants arrived at the scene in full, we will lead you into the Dewar’s first created high-tech classroom. The whole lesson would host by the present ambassador together with virtual branch ambassador .First 30 minutes we will watch a video about a Scotch whiskey and Dewar, then we will invite them into the laboratory,learning how to modulate your own whiskey. About 20 minutes later, the students return to classrooms, to participate in a 20-minute mini-lectures, learning more production process about Scotch whiskey. In the final is the tasting link, comparing Dewar’s with other major brands in the Chinese market. The entire process is free of charge. But the participants in activities must conform to China's legal drinking age (18 years old and above).